D&E Fragrance 5ml sample spray bottle

Hurry Up - Insp by Initio Wild Rush

5ML Sample Bottle
£14.99
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D&E Fragrance 5ml sample spray bottle
  • D&E Fragrance 5ml sample spray bottle
  • D&E Fragrance 50ml, 30ml and 15ml bottles
  • D&E Fragrance 5ml sample spray bottle
  • D&E Fragrance 50ml, 30ml and 15ml bottles
Hurry Up - Insp by Initio Wild Rush

Hurry Up - Insp by Initio Wild Rush

£14.99
Title

✔ Free UK delivery on every order
✔ Hand-blended to order in the UK, dispatched same or next working day
✔ Vegan & cruelty-free · 8–10+ hour Extrait de Parfum
  • Inspired by Initio — Wild Rush
  • Extrait De Parfum, available in 5ml sample, 12ml oil roller, 15ml, 30ml and 50ml, plus a 3x15ml set
  • 8-10+ hours wear time
  • Vegan and cruelty-free
  • Hand-blended in the UK

Initio – Wild Rush,

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⭐ Scent Breakdown: Initio – Wild Rush (EDP)

Olfactive Family: Aromatic • Fougere

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🔥 Fragrance Notes

A bright aromatic opening over a sweet, woody base:

  • Red Berries — bright, juicy fruit
  • Caramel — rich, sugary warmth
  • Lavender — aromatic, herbal freshness
  • Bergamot — zesty citrus brightness
  • Vanilla — creamy sweetness
  • Sandalwood — smooth, creamy wood
  • Patchouli — earthy, grounding base

Hurry Up contrasts a bright, aromatic opening with a sweet, warm woody base — fresh and comforting at once.

How Hurry Up compares to Initio Wild Rush

The same scent direction, our own UK-made composition, a fraction of the price. Here is the honest picture.

The designer original

Initio Wild Rush

Sold at designer / niche prices in the UK — typically well over £100 a bottle.
Ours · D&E Fragrances

Hurry Up Extrait de Parfum

£44.95 for 50ml
£0.90 per ml · from £14.99 in smaller sizes

Notes you will recognise

Red BerriesCaramelLavenderBergamotVanillaSandalwoodPatchouli

Being upfront about the comparison

Hurry Up is our own original composition inspired by Initio Wild Rush — it is not a clone or a replica, and no inspired-by fragrance is. What you get is the same unisex scent direction and note structure, blended by hand in the UK as a long-lasting Extrait de Parfum.

Worn side by side you would recognise the family resemblance straight away, and you would also notice differences in the opening and in how it settles on your skin. We think that is a fair trade at this price, but we would rather you know exactly what you are buying.