Best Fragrance Dupes UK: The Complete D&E Guide (2026)

If you've searched for the best fragrance dupes UK shoppers actually recommend, you've probably noticed the same handful of big-name "inspired-by" brands dominating every roundup. We started D&E Fragrances because we wanted something different: honest, clearly-labelled dupes of the scents we loved, hand-blended here in the UK as a proper Extrait de Parfum, priced from £14.99 - not the usual £7 eau de toilette that fades by lunchtime.

This page is our full library in one place. Every fragrance below has its own tested, written review comparing it to the original - what it smells like, how it wears, and whether it's worth it. We've organised all 69+ reviews by the designer house they're inspired by, so if you already know the original you love, you can jump straight to our take on it.

A quick note on honesty: none of these are counterfeits, and we never claim to be the original fragrance. They're our own interpretations, inspired by scents we admire, made to smell as close as possible for a fraction of the price. If that's not for you, that's completely fine - but if you've ever wondered whether a dupe could really hold up next to a £150 bottle, these reviews are written to tell you straight, not just sell you the answer you want to hear.

Shop by category

Browse fragrance dupes by designer brand

Amouage

Armani

Byredo

Chanel

Creed

Dior

Givenchy

Gucci

Initio

Jean Paul Gaultier

Jo Malone

Kayali

Kilian

Lancôme

Louis Vuitton

Maison Francis Kurkdjian

Maison Margiela

Mind Games

Mugler

Paco Rabanne

Parfums de Marly

Penhaligon's

Prada

Roja

Tom Ford

Viktor & Rolf

Xerjoff

YSL

Are fragrance dupes worth it?

Honestly - it depends what you're after. If you want the exact original, in its original bottle, with the brand name on the box, a dupe will never be that. But if you love a scent and don't love paying £150-£300 for it, a well-made dupe can get you 90%+ of the way there for a fraction of the price. Our Extrait de Parfum concentration means they wear longer than most budget alternatives, and every review on this page is written after actually testing the fragrance against the original - not guessed from a list of notes.

Ready to find yours? Try 3 samples for £24.99 before committing to a full bottle, or go straight to the full collection.

Frequently asked questions

Are D&E fragrances exact copies of the designer originals?

No. Every D&E scent is our own original composition, inspired by the style of a designer fragrance. They are not exact clones and are not affiliated with the designer brands.

What is Extrait de Parfum?

It is the highest concentration of perfume oil, so it typically lasts longer than eau de parfum or eau de toilette. All D&E fragrances are Extrait de Parfum.

How much do D&E fragrances cost?

Prices run from £14.99 for a 5ml sample to £44.95 for a 50ml bottle, with 12ml, 15ml and 30ml sizes in between.