Innocent - Insp by Gucci Guilty
✔ Free UK delivery on every order
✔ Hand-blended to order in the UK, dispatched same or next working day
✔ Vegan & cruelty-free · 8–10+ hour Extrait de Parfum
- Inspired by Gucci — Guilty
- Extrait De Parfum, available in 5ml sample, 12ml oil roller, 15ml, 30ml and 50ml, plus a 3x15ml set
- 8-10+ hours wear time
- Vegan and cruelty-free
- Hand-blended in the UK
Gucci Guilty
Wear your desires. Gucci Guilty is a fragrance that celebrates the thrill of living without inhibition — bold, sensual, and unapologetically modern. A declaration of freedom and individuality from one of fashion's most iconic houses. It opens with a vibrant, sparkling burst of pink pepper and mandarin before revealing a rich, intoxicating heart of peach, lilac, and geranium. The base settles into a warm, deeply sensual foundation of patchouli, amber, and musk that lingers on the skin with irresistible allure.
Daring, confident, and effortlessly glamorous, Gucci Guilty is a fragrance for those who live by their own rules and wear their passions proudly. It captures the electric energy of a night full of possibility — the kind of fragrance you reach for when you want to feel truly alive. Iconic, provocative, and endlessly captivating — this is what it feels like to be Gucci Guilty.
Top Notes: Pink Pepper, Mandarin, Lemon Heart Notes: Peach, Lilac, Geranium, Rose Base Notes: Patchouli, Amber, Musk, Cedarwood
How Innocent compares to Gucci Guilty
The same scent direction, our own UK-made composition, a fraction of the price. Here is the honest picture.
Gucci Guilty
Innocent Extrait de Parfum
Notes you will recognise
Being upfront about the comparison
Innocent is our own original composition inspired by Gucci Guilty — it is not a clone or a replica, and no inspired-by fragrance is. What you get is the same feminine scent direction and note structure, blended by hand in the UK as a long-lasting Extrait de Parfum.
Worn side by side you would recognise the family resemblance straight away, and you would also notice differences in the opening and in how it settles on your skin. We think that is a fair trade at this price, but we would rather you know exactly what you are buying.
Read our full Gucci Guilty vs Innocent review →